Conventional mobile app analytics advice focuses on the wrong metrics or needs to explain how to use the right ones effectively for app development and optimization. As a result, teams may collect data only to support their preconceived notions rather than gain valuable insights. As David Ogilvy said, many people use analytics for support rather than illumination, like a drunk leaning on a lamppost.
What are mobile app analytics?
Mobile app analytics allow you to monitor and assess user activities within a mobile app. They enable you to obtain insights into the number of app downloads, how users engage with specific features, the areas where users encounter difficulties, and the reasons behind them. Like online platform owners can check website status, app developers also use specialized tools.
Why is mobile app analytics important?
Analytics tracking can provide various benefits, including aiding your understanding of user behavior within your app and improving download and user retention rates. Checking and analyzing websites and mobile apps happens in similar ways. For example, you can check My Fitness Pal outage using a special online service. Similar tools are also relevant for app owners.
Let’s break these benefits down:
- Evaluate the value of your app to users: You can use mobile app analytics to analyze its performance. Instead of relying only on general metrics like total downloads and Daily Active Users (DAUs), you can dive deeper into analytics to differentiate your app from competitors.
- Improve decision-making across your company: Product managers can analyze data to address user engagement, onboarding, and monetization issues. Marketers can use insights to develop effective marketing campaigns, allocate ad spending efficiently, enhance app store ranking, and more.
- Enhance the performance of your mobile app: Develop and optimize its features. Utilize analytical data to guide app development, focusing on optimizing frequently used features and user flow.
The appropriate KPIs and consistently studying user behavior with mobile analytics can improve user experience and app marketing strategy while reducing the uninstall and churn rate.
It is important to follow foundational principles such as collaborating on what data to track for each team instead of just monitoring a few KPIs alone. Use a mobile analytics tool to make the data easily accessible and understandable. Questioning all the data you collect and asking “why” to avoid falling prey to common psychological biases is crucial.
In conclusion, mobile app analytics is an essential tool for understanding user behavior and improving decision-making within your company. By leveraging the right KPIs and analytical data, you can gain useful insights into how users interact with your product. This will help you optimize features, enhance performance, and increase downloads and retention rates – ultimately leading to higher customer satisfaction. Ultimately, it’s important to keep a few key points in mind:
- Collaborate on what data to track across teams.
- Use a mobile analytics tool that makes data easily accessible.
- Avoid falling prey to common psychological biases.
With these tips in mind, you should be able to make better decisions about your product development process and create more successful apps.
